Pelotons in Gyms; The Oxo Good Grips Law

A superior product has a use in all contexts, not just the intended one.

A prevailing example of the importance of designing for accessibility is the story of Oxo Good Grips®.

Sam Farber set out to make a more comfortable peeler for his wife who had trouble gripping ordinary kitchen tools due to mild arthritis. His invention resulted in better tools for all of us and a thriving company.

The first time I noticed a Peloton® in a hotel gym, it was obvious. The Peloton wasn’t just a product that brought the in-person spinning class experience to the home, it worked for any gym as well. If you had a Peloton account and were traveling, it was a perfect continuation of your workouts.

Where else could your great product be used, even if it wasn’t the original use case? A superior product has a use in all contexts, not just the intended one.